A company spokesperson has reported that skier visits at Aspen Skiing Company-owned resorts fell 7% in winter 2017-18 from winter 2016-17. However, Jeff Hanle, SkiCo vice president of communications, said that he was “pretty pleased and surprised with that.”
The area experienced little natural snowfall prior to mid-January, bringing skier visits down some 20% for both November and December. However, Hanle said the resorts, “definitely picked up steam,” in the second half of the season.
The report also showed that local season pass use fell more than daily ticket sales, and additional business from Latin America helped the resorts recover their numbers. Overall skier visits at Colorado Ski Country USA (CSCUSA) resorts were down 2 percent this season from last.
At its annual downtown Denver meeting, CSCUSA announced that its 24 resorts saw 7.1 million visitors during the 2017-18 winter season. Though slightly lower than last year, it is still slightly ahead of the five-year average. On this topic, CSCUSA President and CEO Melanie Mills said, “We faced historically low snowfall in the early part of the season and resort operation crews deserve credit for their tireless work to get slopes open and operating during an extended period of early-season conditions.”
Additionally, two new resorts joined CSCUSA this year: Echo Mountain in Idaho Springs and Kendall Mountain in Silverton. Though this year may not be remembered as the snowiest, it will stand as a testament to the resiliency of Colorado’s ski industry.
The reported figures have caused resorts to put more money into snowmaking projects than planned. Skier numbers won’t affect plans for next season, but they have sparked interest in creating larger snowmaking budgets.